الاثنين، 7 فبراير 2011

kia soul hamsters fail to make ghetto fabulous

A topical subject matter like
O.K. Let's begin! On the one hand, there's the Prom reason in Favor:
The number one point in support for purchasing the 2011 Kia Soul will be this vehicle is fun ride that offers diverse opportunities.
The secondary positive point is the Kia Soul is roomy. This vehicle has lots of space and comfort.
The 3rd positive point is the vehicle great looks. The Kia Soul is stylish, trendy and a real eye catcher.
A fourth big benefit is this vehicle is a fun ride. This vehicle is cool to be seen in and is enjoyable to drive.
And last (but not necessarily least) we have the 5th point in support of owning this vehicle is that's its inexpensive to own and operate the Soul is a great overall value and that goes a long ways in today's economy.
Now, on the other hand, to keep this balanced, there's Con, reasons Against

The 1st point in contra for
Will be even though the Soul provides a fun ride it is also a rough ride. Be prepared to bounce around some in this box-shaped vehicle.
The second point against is going to be the gas tank is too small. This is a concern when making long trips as you will need to fuel up more than you may expect so do plan ahead.
A 3rd significant point against is many complain that a 5 speed transmission would be more efficient than the 4 speed transmission that comes with it.
A fourth negative point is going to be the seats are hard and somewhat uncomfortable. This is noticed more on long road trips and make those long road trips a more difficult.
And 5th and last, but not necessarily the least, consideration against is the 2011 Kia Soul is a bumpy ride. If you are looking for a smooth ride well this is not the vehicle for you.
So there we have all the arguments for each side.
So, in your final analysis is 2011 Kia soul is great vehicle for the money. It is popular, stylish and affordable for most budgets. Now is this a good thing or a bad thing?
We've got a "Yes" answer to both questions! The 2011 Kia soul is a mixture of good and bad... It should be left up to the reader to make the decision. Which side, the good or the bad, has the preponderance of weight of opinion?
The 2011 Kia Soul is a hybrid minivan that is only slightly different from the 2010 model. It is available in four levels of trim: the base model, sport model, exclaim model and the hatchback model. The price range starts at $13,300 to $18,495 depending on the car's trim level.
The exterior look of the 2011 Kia Soul has a rounded front that is similar to that of the Mini Cooper. The overhangs on the front and rear are short. It is equipped with standard 15-inch wheels although there is an option to upgrade the wheels to 16 inches or 18 inches. Other optional features are the moon roof, fog lamps and rear spoiler.
The front of the 2011 Kia Soul is fitted with bucket seats and bench seats for the rear part of the car. The rear bench seat is split and can be folded away to create more space for cargo in the back of the car. Standard features of the Kia Soul include air conditioning, cloth-covered seats, and a CD stereo built with inputs for auxiliary and USB connection. Optional features for the interior of the car are optional cruise control features, keyless entry and adjustable driver's seat. The audio system can also be upgraded for a more upscale level.
The engine of the 2011 Kia Soul base model is a 1.6 liter four-cylinder with 122 horsepower and 115 pound-feet torque. It is also equipped with a five-speed manual transmission. Other models of the Soul are built with 2.0-liter four cylinder engine with five-speed manual transmission that is capable of 142 horsepower. There is also an option to upgrade it to a four-speed automatic transmission.
The standard safety features of the 2011 Kia Soul are anti-lock brakes, electronic stability system and head restraints for the front seats. The car is also built with airbags for side impact in the front seats and side curtain airbags for the second row seats.
For the convenience of the passengers, the 2011 Kia Soul is built with a front console with storage, cup holders and door pockets for the front and rear doors.
Standard instruments include a digital clock, tachometer, display for external temperature, trip computer and low fuel level warning with light and alarm.

The non-living version became a sensation last year when Zhu-Zhu pets were the must-have toy for the pre-teen set. Suddenly, hamsters - living and stuffed - went from cute to cool. And when sex can't be used to sell, cool is. 
Enter the advertising campaign for the Kia Soul featuring hamsters. It has a catchy tune with the hook, "You could go with this/Or you could go with that." It makes a comparison between the Kia Soul compact station wagon and mundane objects like a toaster or a car cut out of a cardboard box. The hamsters roll down "Hamsterdam" Avenue in what is the Hamster version of New York City. And to add to the cool, the hamsters are dressed in hoodies and baggy clothes to look like urban youths. 
The message: The Soul is a great car if you're a young city-dweller who likes rap music. 
But I don't see it that way. If Kia really wanted to portray its "youth" model as being just right for city kids, why not actually show city kids? White, black, Hispanic, Asian, doesn't matter. Why not all of them? The hamsters are condescending and insulting to urban, and especially urban African American, culture.
Kia has taken a chance and failed to try to make urban look cute and cuddly. There is nothing cute and cuddly about it. It's hard for me to talk about a culture in which I have no direct experience, but I have a lot of respect for the norms that exist. It may not be the ideal image for everyone, but it sure is the ideal for the target demographic the ads are trying to reach.

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